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Press Release:

RVshare Fourth of July

Travel Predictions

Press release crafted for RVshare's Fourth of July press

initiatives; published on PR Newswire and syndicated to

Yahoo! Finance, RV Business and other relevant outlets.

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PR Plan:

American University "Challenge Accepted"

Created PR plan for American University's "Challenge Accepted" campaign as part of senior portfolio project; chosen by client as winning plan. 

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Press Release:  

The ‘Summer of RV’

Carries into Fall

Press release crafted for RVshare's fall press initiatives; distributed via NAPS

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Media Pitches:  

Unbound Merino

Media pitches created for Unbound Merino, a luxury menswear label known for its merino wool basics 

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Entertainment Marketing:

Artist Brand Profile & 

Marketing Plan

Assets created for MKTG-472: Entertainment Marketing; students were tasked with profiling an artist and crafting a marketing plan for an album release

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Health Communications Plan: Combatting Alcohol Abuse in Greek Life

PR plan created with goal of combatting exaggerated drinking norms and dangerous alcohol-related behaviors amongst members of social fraternities and sororities. 

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Creative Brief:  

Boy Smells

Creative assets produced for Los Angeles-based

candle company Boy Smells

 

 

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Sports Marketing:

Event Sponsorship Project

Final project for MKTG-541: Sports Marketing; students were tasked with creating a sponsorship activation plan for a major sporting event

 

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Research Report:

Diversity & The Oscars

Study conducted for COMM-380: Public Communication Research; students were tasked with surveying a participant group, synthesizing data, and analyzing survey findings in the context of the issue at hand. 

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Event Plan:  

Mad Tea Party

Final project for COMM-387: Event Management; students were tasked with creating event plan for Walt Disney World's 50th Anniversary

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Media Alert: Washington Football Team Breast Cancer Awareness

Auction

Media alert produced for PR Writing course

 

 

© 2023 by Kiley Browne.

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